Bright is Always Best

Always select the fruits and vegetables that are brightest in color.

If something is graying and discolored, it indicates it may be spoiling.

No Wrinkles

Wrinkled, bruised, and cracked produce often indicate spoiling.

In Season

To find out what is available in your area, you can always wander down to your local farmer’s market. Seasonal produce is generally the cheapest and most nutritious.

Fresh Smell

Our sense of smell can be the best indicator of freshness. If it smells bad, put it down.

No Bags

Produce that remains in extended contact with plastic bags may absorb some of the chemicals from the plastic itself. Also, buying produce in plastic bags promotes the production and sales of more plastic.

Size Matters

You don’t always need to buy the whole bunch of grapes or bananas.

Buy just what you need to avoid waste.

Dirt is Your Friend

If produce is fresh from the farm, it doesn’t always look perfect. It may have a little dirt on it. It might not be perfectly shaped. But you will know it is fresh and nutrient-rich.

Find the Right Price

Is it per pound or per unit? If it’s per unit, buy the biggest one you can find.

If it’s priced by weight, grab the amount you actually think you will need.

Frequent the Frozen Section

Since frozen fruits and veggies are frozen within hours after harvest, the freezing process actually locks in the precious nutrients. Also, frozen fruits and veggies may be cheaper than fresh, and they are perfect for your frozen desserts.

P.S. – Please be kind to our earth and upcycle your pulp and spoiled fruits and vegetables by composting. Also note that pulp can be added to stocks and sauces or dehydrated and used to make granola, crackers etc. Please go to www.namawell.com for more suggestions on what to do with your pulp.