Q. What is cold press juicing?

Our Cold Press Juicer uses True Taste Extraction, where the auger will slowly press fruits and vegetables against the 6,612 micro-perforations in the juice strainer. This action opens the food’s cell membranes and releases its deep-seated nutrients and enzymes. It also maximizes the extraction of vitamins, minerals and phytonutrients, resulting in rich colors and pure flavors of juice. The slow RPM ensures that it does not disrupt the cellular structure of fruits and vegetables, minimizing oxidation and heat, preserving the precious enzymes and nutrients closest to its natural form.