Healthy habits start in the kitchen
We create thoughtfully designed products that make eating more plants easier, so the choices you want to make become a natural part of your everyday life.
Who We Are
We create thoughtfully designed kitchen tools that make it easier to eat more plants every day and turn fresh ingredients into simple rituals that feel at home in your kitchen, your routine, and your life.
Nama began the way the best things do, not with a business plan, but with a belief.
For years, our founders had been exploring what it meant to truly nourish yourself. Not as a philosophy, but as a practice. And what they kept finding was that the hardest part wasn’t knowing what to do, it was building something that lasted. A habit that fits into real life. A ritual that felt like a reward, not a chore.
That insight became a conviction: if eating more plants is ever going to stick, it has to be easy. It has to be beautiful. It has to be something you genuinely look forward to.
And it has to belong in your kitchen the way the best things do — quietly, completely, as if it were always supposed to be there.
That’s the idea Nama was built on. One stubbornly simple belief: when eating more plants is easier, and more beautiful, people actually do it. And when people do it, things meaningfully shift, for good.
“We didn’t want to make another appliance. We wanted to make something people would reach for every morning because they genuinely wanted to. Because it made them feel like themselves.”
Built to Last.
At Nama, "built to last" isn't a warranty claim — it's the whole point. We believe lasting wellness isn't built in a single day; it's built in the quiet moments you return to, again and again. So everything we make has to earn its place in your daily life, not just your first week.
Take the J2. It started with a simple goal: make juicing easy enough that you'd actually keep doing it. Load whole produce, walk away, come back to juice — no slow prep, no dreaded cleanup. But ease is only half of "built to last." The other half is durability: an industry-first wide hopper, the strongest motor in its class, and premium materials engineered to hold up for life. Five years and hundreds of thousands of homes later, we've refined the motor, auger, strainer, pitcher, and pulp container based on real feedback — because getting better never stops. That confidence is why every J2 ships with a 15-year warranty. Not because we're required to. Because we don't expect you'll need it.
And it doesn't stop at one machine. One base powers juice, plant-based milk, sorbet, and more, with accessories built around how you actually live.
For a Nama customer, this matters because habits don't survive on willpower alone — they survive on tools that make the healthy choice the easy one, day after day, year after year. That's what "built to last" really means here.
What we believe
Ritual beats willpower
Motivation comes and goes. A habit that feels good—one that’s simple and beautiful and fits into your actual morning—that’s what changes things. We build for the long run.
The kitchen should work for you
Not a collection of appliances collecting dust. A quiet, capable system that makes the way you want to live feel effortless. Juicer, milk maker, whatever comes next—each one designed to belong.
You can always come back
Life gets in the way. Seasons change. You fall off and you find your way back. Nama will always be here when you’re ready—no lecture, no restart tax. Just your kitchen, waiting.
Quality is a long game
We make things that last—fifteen years or more. Because a product you love and use every day is worth investing in. And because the planet doesn’t need more things built to be replaced.
Made for Ease
Every product we make has to answer one question: does this make it easier to eat more plants? If the answer isn’t a clear yes, we keep working.
